Founded in 2007, Loving Earth is a Melbourne-based sustainably-minded business that works with small communities to produce the finest in organic foods. With strong fair trade beliefs, the company works with a number of Indigenous communities around the world to source the finest in raw ingredients for their range of chocolate bars, teas, spreads and superfood snacks.
PEOPLE, PROCESS, PLANET..... WHY LOVING EARTH IS DIFFERENT!
At Loving Earth, we’re passionate about a lot of things. Mainly chocolate. But our chocolate isn’t like the stuff you may remember from the tuckshop at school. That’s because we only use the best wholefood ingredients we can find from people who love the planet. We care about what you eat, and the people who make it.
We care about community. That’s why we buy directly from the source. We have taken years to build real relationships with the communities who still use traditional methods to harvest their heirloom variety cacao. Using skills that have been handed down from generation to generation. Truly fair trade and organic in every sense of the word; because of the bio-diverse eco system, you can taste the subtle differences in flavour depending on the canopy the cacao beans have grown under!
We like to keep our raw ingredients as close to nature as possible. No preservatives, no numbers and absolutely nothing that means you have to have a chemistry degree to understand.
We prefer to use gentler methods to lock all the goodness in, meaning you get the full benefits, as if you’d made it all yourself. For our snacks and cereals, we use activation, soaking and sprouting to unlock the nutrients and make them kinder to your stomach, and dehydration, never heating our ingredients above a certain temperature so all the vitamins and minerals make it into the final product. With our chocolate, it’s made really raw, from bean to bar.
Now seeing as we’ve worked so hard to make you a treat packed full of delicious goodness, we had to make sure we dressed it in only the very best clothes! We worked even harder to find the right people to make our packaging all home compostable, using vegetable inks so that it can all go back into the earth. Even the wrapper that looks like plastic is in fact non-GMO potato starch. How’s that for coming full circle?!
To make something that honours the person, the process, and the planet. That is why we do what we do. Because we love it and we love you.